Aqueous Coating is a water-based finish that enhances both the look and durability of printed materials. Whether you prefer a glossy shine or a smooth matte surface, this coating adds a professional touch while protecting against scuffs, smudges, and fingerprints.

Beyond its visual appeal, Aqueous Coating offers eco-friendly benefits. It contains no harmful volatile organic compounds (VOCs) and dries quickly, making it a sustainable and efficient choice for print projects. Versatile and durable, Aqueous Coating is ideal for everything from brochures to direct mail—helping your materials look great and last longer.

What is Aqueous Coating? 
Aqueous Coating is a water-based finishing solution applied to printed materials to enhance both their durability and aesthetic quality. Applied as a clear, fast-drying layer during the final stages of the printing process, it serves as a sealant that protects the surface from scratches, fingerprints, and environmental damage—all while amplifying the vibrancy and texture of the print beneath.

What makes Aqueous Coating particularly appealing is its customizability. Businesses can choose from finishes like gloss, matte, or satin to match their branding and design needs. Gloss finishes add brilliance and make colours pop; matte finishes offer a refined, understated feel; and satin strikes the perfect middle ground, adding subtle sheen without high reflectivity.

Beyond visual and tactile improvements, Aqueous Coating’s eco-friendly formulation—free from VOCs—supports sustainable printing practices, making it the finish of choice for brands looking to reduce their environmental footprint while delivering high-quality materials.

The Visual Impact of Aqueous Coating 
In the competitive world of print marketing, making a memorable first impression is everything. Aqueous Coating transforms ordinary printed pieces into standout materials that command attention. Available in gloss, satin, and matte finishes, this coating can dramatically influence how a design feels and looks.

• Gloss finishes magnify colour intensity and shine, making photos and graphics leap off the page.
  
• Matte finishes provide a smooth, non-reflective surface that conveys sophistication and elegance.
• Satin finishes offer a soft sheen that balances brilliance with subtlety.

Beyond aesthetics, Aqueous Coating fortifies the print against everyday wear, helping materials like business cards, catalogs, and promotional brochures resist smudges and scratches. This durability ensures your brand materials remain sharp and professional long after they reach their audience.

Exclusive Finish Options for Specialty Print & Direct Mail 

For direct mail and specialty print pieces, the finish can make the difference between being noticed—or ignored. Aqueous Coating offers a premium touch that not only enhances visual impact but also communicates quality and care.

Its protective layer keeps inks vibrant and intact during shipping and handling, while its smooth texture adds a tactile luxury that recipients notice. Whether you're printing postcards, event invitations, or high-end brochures, Aqueous Coating gives your materials an extra edge that can influence perception and increase engagement.

And because it’s water-based and eco-friendly, Aqueous Coating aligns with today’s demand for sustainable business practices, ensuring you make a responsible choice without sacrificing visual or functional excellence.

The Importance of Durability in Print Materials 
Print durability isn’t just about longevity—it’s about preserving brand value. Marketing materials that fade, tear, or smudge easily reflect poorly on your brand, no matter how stunning the design.

Aqueous Coating enhances both durability and presentation
By shielding materials from moisture, handling damage, and surface abrasions, this finish ensures your materials retain their professional look and feel for as long as they’re in circulation.

Long-lasting materials also reduce the need for reprints, supporting sustainability goals and cost-efficiency. In short, investing in durable finishes like Aqueous Coating means your marketing efforts deliver consistent, high-quality impressions—again and again.

Sustainable Advantages of Aqueous Coating 
Sustainability is more than a trend—it’s a business imperative. Aqueous Coating meets this need head-on with a formulation that benefits both the environment and your brand.

Eco-Friendly Composition 
Made primarily with water, Aqueous Coating emits minimal VOCs, reducing its environmental impact compared to petroleum-based alternatives. This makes it a smart choice for businesses striving to lower their carbon footprint.

Recyclability & Biodegradability 

Unlike some finishes that complicate recycling processes, aqueous-coated materials remain fully recyclable. The coating itself breaks down naturally, supporting circular economy initiatives and responsible waste management.

Durability & Aesthetic Excellence 
Besides its green credentials, Aqueous Coating offers superior durability and finish quality, reducing the need for frequent reprints and ensuring materials stay vibrant and professional. Whether you opt for a high-gloss shine or a subtle matte texture, your print pieces will both look great and stand the test of time.

For businesses seeking a finishing solution that combines visual appeal, lasting durability, and eco-responsibility, Aqueous Coating stands out as an essential choice. Its ability to protect, enhance, and align with sustainable practices makes it an investment that benefits both brand image and the planet.