The Reign of Print in a Digital Age: Print Selling as a Powerful Medium

It may surprise you, but in the era of swipe-up shopping and email overload, print catalogues are quietly—and effectively—driving real sales. Across retail, fashion, and B2B industries, businesses are rediscovering the value of high-quality printed look-books and catalogues to stand out, tell stories, and convert customers.

At Taylor Demers, we’ve seen it firsthand: the catalogue is making a comeback. Not as a relic, but as a strategic, results-driven tool in the modern marketing mix.

Here’s why printed catalogues still matter—and how they deliver serious return on investment (ROI).

Tactile Means Memorable—And Enhances Digital
A beautifully printed catalogue invites a moment of pause—something that enhances, rather than replaces, digital marketing. When someone flips through a printed piece, they’re immersed in the experience, free from distractions, and more likely to retain the content.

Research shows that consumers often remember printed materials more clearly and associate them with higher value and trust. When combined with digital channels, print strengthens brand connection and boosts campaign performance—making your overall marketing strategy even more effective.

Print Skyrockets Online Sales, Too!
Here’s the twist: catalogues aren’t just for offline buyers. A well-designed print piece can act as a powerful launchpad for online action. Whether it’s scanning a QR code, visiting a landing page, or using a promo code, catalogues often trigger digital engagement.

In fact, major retailers report spikes in website traffic and sales following catalogue drops. And for B2B, sending a curated catalogue or lookbook can spark interest, open doors for sales reps, and nurture leads far beyond the first impression.

Telling Your Story Through Design
Your catalogue is more than a product list—it’s a visual narrative. It gives your brand room to breathe, to build mood, to highlight your values. Whether you’re in publishing, luxury fashion, home decor, industrial manufacturing, or health and wellness, your printed catalogue can embody your brand in a way digital can't on its own.

At Taylor Demers, we collaborate with clients to elevate their printed pieces—from paper stock to finishes to layout—to make sure each catalogue feels as good as it looks.

ROI That’s Measurable
Let’s talk business. The ROI on catalogues is not just a creative win—it’s quantifiable. Many brands report:

●     Higher average order values from catalogue customers

●     Increased response rates compared to email or display ads

●     Longer engagement times, with catalogues often kept and referenced

Add in personalized touches or niche segmentation, and catalogues become even more powerful as a tool for targeted, data-informed marketing.

Catalogues Aren’t What They Used to Be—They’re Even Better

Thanks to advancements in print technology, you no longer need massive print runs to make catalogues profitable. Short-run, on-demand, or variable-data printing means you can customize editions by audience or region, update more frequently, and reduce waste—all while maintaining a premium look and feel.

Taylor Demers helps you bring this to life efficiently, affordably, and with craftsmanship that gets noticed.

Let’s Print Something That Sells

Whether you’re launching a seasonal collection, showcasing a new product line, or making a bold introduction to new clients—print catalogues still work.

And with the right design, production quality, and delivery strategy, they don’t just work—they sell.

📩 Ready to create a catalogue that turns pages into profits? Let’s talk



References

1. Canada Post & True Impact Marketing. A Bias for Action: The neuroscience behind the response-driving power of direct mail (2015).
2. Temple University. Enhancing the Value of Mail: The Human Response (2015).
3. Harvard Business Review. Why Catalogs Are Making a Comeback (2018).
4. RetailDive. Catalog comeback: How brands like IKEA and Anthropologie are reviving print (2021).
5. Royal Mail MarketReach. The Private Life of Mail (2015).
6. Data & Marketing Association (DMA). Response Rate Report (2018).
7. CNBC. Why Retailers Like Nordstrom Are Betting on Print Catalogues (2019).
8. Forest Stewardship Council (FSC). Sustainable Print Practices. https://fsc.org